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How does In-Store Radio differ
from that of other music providers?
Because we won't just give you an off the shelf cassette, we will
custom make your own personal music program in any format you prefer.
Whether you require non-stop music or music interspersed with announcements,
here at In-Store Radio we can provide this service at no extra
cost.
Does it really matter what music we play?
Research shows that playing the right kind of music does have an impact on your customers. For example, playing non-copyright music ("elevator music") is dull and boring and can in fact drive customers away. People in general never listen to "elevator music" at home, but they do listen to many copyrighted songs on the radio and on CD so why not make their visit an enjoyable experience by allowing them to listen to their favorite songs in your stores and encourage them to stay longer and return more often.
Can I pick what music is played in my program?
Absolutely! As long as the songs are represented by ASCAP
you can use them in your program. However, some songs are
better than others when trying to keep shoppers in your stores. Generally,
more upbeat and positive songs keep shoppers happy and happy shoppers
shop longer.
Who writes our commercials? Who decides what messages
are in my radio show?
You are completely in control of your message. We will record
any message you want and use it in your show. If you feel
more comfortable writing your ads yourself, that’s great! If
you’d like some help in writing your ads, our ad writers
will help you!
How long is the In-Store Radio
show?
That’s completely up to you! Typically most In-Store
Radio programs last 8 hours, but we custom design your programs
to fit your needs, if your stores are open 12 hours a day, we can
make a 12-hour show or we can make a 6-hour show that runs twice
a day. Whatever you need, we’ll make it happen for
you!
How many ads do I get?
Well, a typical In-Store Radio show lasts 8 hours. Generally,
there are 15 songs per hour and room for an ad in-between each
song. That’s 15 songs per hour multiplied by 8 hours. That’s
120 ads every day!
I'm an extremely busy person. Will this take up a
lot of my time?
Not at all. By doing our research on your individual outlet,
we take that headache away from you. We make every music
program individually and concentrate on getting the music just
right for you. You can feel confident that we will make you
a professional music program tailored to your needs and if at any
time you’re not satisfied, we’ll work with you until
you are!
How does In-Store Radio
end up in my store? What
kind of equipment is involved?
In-Store Radio provides you with our In-Store Radio MP3 player that we will set up for you in your store. That player connects directly into your existing speaker system. The player will come loaded with your first In-Store Radio program. After that, it’s easy to load new programs. We’ll show you how easy when your equipment arrives. The In-Store Radio player can be connected to any windows-based computer and loaded with the latest show within 10 minutes.
Do we have to use In-Store Radio
sound equipment?
Absolutely not! We use your existing speaker system to broadcast In-Store Radio. As a matter of fact, we DON'T SELL Public Address systems, but if you need one, we can help you get one that suits your needs and fits your budget. The equipment that plays In-Store Radio is included with the service and will be connected to your P.A. system by one our technicians.
How often can we change our program and our commercials?
You subscription entitles you to 4 versions a year; one change every quarter. However, In-Store Radio is only interested in your satisfaction, if you want to change your program more often, we can do that. We are currently working on a technology that will allow you to change your ads and your music whenever you like for NO ADDITIONAL COST!
How long does the contract last?
The minimum contract length is 6 months, however, we’re more
interested in your satisfaction with our service. Most customers
opt for a 12-month contract, but if that doesn’t fit your
needs, we’ll work with you to find a solution that does fit.
Are you expensive?
Not at all, in fact you will find we are very cost effective. For example, one In-Store client formerly used a very-well-known “elevator music” provider and was charged $75/store/month and that does NOT include anywhere near the number of custom commercials and messages. For only $50/store/month you get it all with In-Store Radio!
How do I get In-Store Radio
in my stores?
Simply go to our “Contact
Us” page
or you can email Brian directly at
Brian@In-StoreRadio.com
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