Dear Friends,

Many years ago, (on my third birthday as a matter of fact) I was brought into the Goodwill family by my father.  Over the years, I, like many of you, discovered the “Goodwill Burn”; that feeling you get that keeps you tirelessly serving the people of your community year after year.  I worked for many years serving Goodwill as the Vice President of Donated Goods Employment Services in Sarasota, Florida. 

One day, however, I realized that my dream no longer lay in Donated Goods Management, but in music and broadcasting.  But I had a problem.  I still felt (and feel today) that “Goodwill Burn”. So what was I to do?  And that is how In-Store Radio was born.

I am well aware of how important it is to get and keep shoppers and donors.  I’m even more aware of how little those shoppers and donors truly know of the wonderful things that Goodwill does for them, their friends and their entire community.  I want to change that!

My mission now is to spread the “Good News of Goodwill” throughout America and abroad through In-Store Radio.  That mission will put a custom-designed and professionally-produced radio show into every Goodwill Thrift Store, every Goodwill office, and on every Goodwill Telephone line around the world so that everyone who encounters any one of our facilities will know the “Good News of Goodwill”.

I know there are bigger companies out there offering similar services.  But none of them will do it more professionally, as inexpensively or with a greater understanding of Goodwill’s Mission of changing people’s lives.

Don’t hold your candle under a bushel.  The “Good News of Goodwill” is something that we should shout from the rooftops!

Please, let In-Store Radio help you do that!





Brian W. Roberts
Founder & CEO of In-Store Radio